"Fair Trade is for small farmers and small producers who are democratically organized. If you take the democracy out you have traditional aid or world bank development or what the TransFair USA and the European certifiers are now trying to call Fair Trade.
If you want the fastest supply chain that produces the most tea or coffee or bananas at commercial terms you have entered into some socially responsible product world of which there are many examples. It just ain’t Fair Trade, and it won’t have the same positive benefits." - Equal Exchange